Recently we came across an article, Millennials are prioritizing 'experiences' over stuff, which goes onto explain that studies have shown 72 percent of millennials prefer to spend more money on experiences than on material things.
Discussions with clients, new and old, tend to revolve around what can we create to provide an engaging experience with a very specialized type of event guest, all the while remembering to keep the brand on message. Throughout the strategic planning stage of each activation we learn more about the event, client, goals, demographics etc . . . and begin to narrow down options that will exceed everyone's goals. Each activation is more than a one-off event, Phocial views each activation as a long term marketing campaign which can spread our clients messaging worldwide while guests are still engaged and in the moment of excitement.
Are you in the planning stages of your 2017 Experiential Activations? Whether it's for unique experiences, incentive trips, interactive photo installations or more, Drop us a note or call us to discuss.