Millennials are prioritizing 'experiences' over stuff

Millennials are prioritizing 'experiences' over stuff

Recently we came across an article, Millennials are prioritizing 'experiences' over stuff, which goes onto explain that studies have shown 72 percent of millennials prefer to spend more money on experiences than on material things.

Millennials are prioritizing their cars and homes less and less, and assigning greater importance to personal experiences — and showing off pictures of them.

Discussions with clients, new and old, tend to revolve around what can we create to provide an engaging experience with a very specialized type of event guest, all the while remembering to keep the brand on message.  Throughout the strategic planning stage of each activation we learn more about the event, client, goals, demographics etc . . . and begin to narrow down options that will exceed everyone's goals.  Each activation is more than a one-off event, Phocial views each activation as a long term marketing campaign which can spread our clients messaging worldwide while guests are still engaged and in the moment of excitement.

Are you in the planning stages of your 2017 Experiential Activations?  Whether it's for unique experiencesincentive tripsinteractive photo installations or more,   Drop us a note or call us to discuss.

You can also request a copy of our latest deck here

2017 Experiential Marketing

2017 Experiential Marketing

And just like that, another year has passed.  2016 was an exciting year for Phocial Marketing which took us all over the world working with some of the best minds on both the brand and agency side.  We thank everyone who has trusted us with their activations and hope that we have continually exceeded your expectations.

So what's in store for 2017?  Planning is underway with many clients for exciting activations in the new year.  We're excited to bring them new options and build upon the new technologies that were offered in 2016.

Are you in the planning stages of your 2017 Experiential Activations?  Whether it's for unique experiences, incentive trips, interactive photo installations or more,   Drop us a note or call us to discuss.

You can also request a copy of our latest deck here